Overview

Herald Square Cafe, nestled in the heart of Midtown Manhattan at 151 W 34th St., is a distinguished spot where classic comfort meets artisanal craftsmanship. Although temporarily closed, this cafe has earned a reputation for its warm, inviting atmosphere and a menu that masterfully balances indulgence with refinement.

The true star here is their hot chocolate, widely acclaimed as the best in New York City—a bold claim supported by visitors who compare it favorably even to European staples in Paris and Rome. Their signature sipping hot chocolate comes luxuriously topped with whipped cream, offering a velvety richness that warms the soul on a crisp day. For the warmer months, the iced variation remains refreshingly smooth, making it an equally compelling choice.

Beyond beverages, Herald Square Cafe excels with savory offerings like the Lasagna Bolognese and the Cobb Omelette, each crafted to deliver comfort food with a refined twist. The Chicken and Waffles dish elegantly combines sweet and savory notes, a nod to classic American flavors reimagined to suit a diverse urban clientele. Complementing these are lighter, more playful treats like Mango Ice Cream and Front Loops Gummies, which bring a burst of color and fun to the table.

The cafe’s atmosphere lends itself to both relaxation and casual socializing, with ample seating and an ambiance that reflects the vibrant energy of its Midtown surroundings. It appeals to a broad audience—from busy shoppers seeking a brief respite during a hectic day, to locals and tourists in search of authentic New York flavors and unique handcrafted drinks. Attentive and friendly staff enhance the experience, often generous with samples that invite discovery.

Tea and coffee lovers find delight in the selection too. The gourmet drip coffee is robust yet smooth, while artisanal teas and proprietary iced blends provide sophisticated alternatives to standard café fare. Notably, the chocolate offerings, such as the chocolate-covered almonds and the layered Blueberry Explosion, showcase a dedication to quality ingredients and exquisite taste profiles.

While connected closely to the bustling environment of Macy’s and its seasonal displays, Herald Square Cafe carves its own niche as more than just a pit stop—it’s a destination that offers culinary craftsmanship in a space that invites pause and savoring. For those navigating Midtown’s vibrant energy, this cafe promises a genuinely satisfying experience grounded in flavor and hospitality.


Amenities & Services

Offerings
Coffee

What Customers Say

Egor Truking
Dec 3,2025
5/5
The best oysters and clams spot in Midtown. My favourite File Minion as well. Good prices at the happy hours!
Janis Dh
Dec 3,2025
4/5
Went there last week on the Macy’s Flower show 2022, but it is not much to see and the flowers are not fresh like should be So the best is go there at the first week. But the decorations on entrance and the windows are beautiful.
Cecilia Chung
Dec 3,2025
5/5
Only rating the Christmas decorations outside the Macys. Been coming every year in the past 3 years and they always have different, amazing, displays! If you're in new York, I definitely recommend to come see them every year! Be ready to wait for photos though, specially if you want to be in it yourself. If possible at all, come early morning or late night to avoid crowds.
Ratna Payel80
Dec 3,2025
4/5
One of the biggest one I ever been. This is the biggest one in NYC also, probably in USA too! It’s little different & less sale then our regular macys ! Very pretty! Last I was there on the flower show ! Btw loved that mirror
H L
Dec 3,2025
5/5
Definitely gonna stop here for a break when we are at Macy’s. Ample seating and lots of chocolate and VERY unique tea drinks to choose from. The staff are super nice and helpful and they are generous with samples. They have a large assortment of chocolate “sticks” that are hand painted and low sugar in tons of flavors. They were delicious!
JF Gerald George
Dec 3,2025
4/5
Macy's was beautiful inside and outside today with the annual flower show going on until May 16th. My only complaint is what I had to go through to find a men restroom. They need to make more men bathrooms available, just like they have for women. Other than that my wife and I had a great time.
Daphne
Dec 3,2025
5/5
I hope this store never closes, ever. Convienent location. Close to all transportation. Bigger selection of designers. If they don't have what I want then it's not out there. Staff super helpful and delight to talk to. Beautiful window display.
Anna Kassymova
Dec 3,2025
5/5
Aahhh! Love it, love it, love it! This is one of our favourite stores! Quality is unbeatable, we fully trust it. Everything you need in one store, great choice (although not every brand is presented in the store). Price are super-expensive, but there are always so many deals. If you buy online it is even cheaper (and more chiice definitely), 40-60% off is a common discount me and my husband are looking for. Atmosphere is beautiful and nice, especially during holidays like now. Christmas decoration and installations are amazing! As usual or may be better each year. If not shopping, you can just walk around and take some beautiful pictures here

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Location

Opening Hours

Monday 10:00 AM - 09:00 PM
Tuesday 10:00 AM - 09:00 PM
Wednesday 10:00 AM - 09:00 PM
Thursday 10:00 AM - 09:00 PM
Friday 10:00 AM - 10:00 PM
Saturday 10:00 AM - 10:00 PM
Sunday 11:00 AM - 09:00 PM
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